usheru presents our new industry session series, 'MOVIES MEET DATA'. Join our first session 'First Party Data: the next frontier for movie distribution'. Our expert panelists will include:
- Reeyaz Hamirani (Paramount, VP, Analytics)
- Bret Leece (Former Chief Data & Innovation Officer at Havas)
- Abbey Warner (VP, Programming and Platform Marketing at Gunpowder & Sky)
- Duncan Houldsworth (Managing Partner & Founder of Purseia)
How first-party data usage can help you boost your strategy and decisions, and go D2C. Our experts will help to identify the benefits and provide a pulse on the scientific side of audience management before the phase-out of third-party cookies.
During this session you will discover:
- How to identify your current dependencies on third-party data and why that needs to change
- How to tackle your own business challenges with first-party data and power D2C strategies
- The benefits of owning your audience datasets and how to market directly and effectively, at lower long term cost
- Applicable methodologies and recommendations
It's time to go deep into what the future of movies looks like by benefiting from data-led tools and solutions.