When law firms invest in media relations, they are investing in growth. How does this work? How can a bylined article, TV or podcast interview or quote in an article lead to more clients?
In this webinar by Reputation Ink’s Principal & President Michelle Calcote King, law firm leaders will learn about the latest research behind brand visibility and firm growth, as well as the science behind business to business (B2B) decision-making. They will also learn the strategies that leading law firms use to regularly achieve media coverage and position themselves as thought leaders in their fields.
Michelle Calcote King is the Principal & President of Reputation Ink, a public relations and content marketing agency serving law firms all over the country. A regular contributor to Law360, American Lawyer Media (ALM) publications and a range of other media outlets, Michelle is also the host of Spill the Ink, a podcast on thought leadership and brand visibility for law firms where she interviews innovative lawyers and legal industry consultants. To learn more, visit www.rep-ink.com.