Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. This webinar will examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.
We will also answer your general pricing questions, covering the following topics:
• Selecting new product pricing that maximises revenue
• Avoiding product cannibalisation
• Differences in price sensitivity by SKU/brand
• Price barriers, including budget and psychological pricing constraints
• Differences in behaviour by type of consumer (users vs. considerers)