Nonprofit organizations’ anniversaries are opportunities to celebrate and thank donors and partners for support. But marking such milestones also is a chance to advance the missions of organizations and partners and engage new supporters in new ways. Learn how Save the Redwoods League seized the opportunity of its 100th anniversary to achieve these goals with innovative marketing and public event strategies. The league’s centennial celebration week won a Gold Quill Best of the Best award for collaborating with 114 partners to provide events and experiences that increased stakeholders’ knowledge of and commitment to the organization. These efforts exceeded objectives by large margins.
In this webinar, we’ll discuss how nonprofit communication teams can leverage anniversaries by:
-Engaging partner organizations and the media to extend reach and gain gravitas.
-Offering new events and experiences and leveraging digital communication to engage new stakeholders.