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What's BYOP? 5 Steps to Being Your Brand's Own Publicist

Whether your startup has been around for six months, a year, even five years, there's one thing that every entrepreneur will enviably have trouble with — securing press for your company. A PR pro with nearly a decade of experience, Annie's knows the ins and outs on how to obtain top press mentions for startups. From securing niche media mentions and leveraging them to bigger journalists to humanizing your pitch and creating unique narratives, Annie will provide 5 tactical tips on how to get your startup in the media.

Annie Pace Scranton proudly started Pace PR ten years ago, in May 2010. Prior to forming Pace Public Relations, Annie worked for eight years as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. TV is definitely a specialty of Annie's, combining her unique understanding of behind-the-scenes television producing, alongside her unparalleled list of contacts. Pace PR has multiple clients on national + local TV every day, including CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, etc. Highlights of client work include working with travel company darling Away in their first two years of business, assisting with media relations efforts, and landing numerous Tier 1 placements for their brand.
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