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Pandemic Spending Behaviors & Trends Moving Forward
Yes, consumer spending habits have changed but even more important, what does the future hold? Join Liz Buderus, VP of Product Management at Epsilon as she shares important changes that occurred at the beginning of COVID and what important trends are transpiring in 2021. This presentation will focus on research using transactional data to look at swings by category and channel. Also important is a look at subsequent spend of COVID NTF buyers and what their activity looks like in 2021.

Jul 14, 2021 01:00 PM in Eastern Time (US and Canada)

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Speakers

Liz Buderus
VP Product Management @Epsilon
Liz is a seasoned veteran of the direct marketing industry. After graduating from the University of Nevada, Reno with a BS in Marketing and Economics with a concentration in Statistics. Liz moved to Chicago and became an Assistant Buyer for Spiegel. She eventually moved home to Denver to become the Circulation and Catalog Inventory Manager for Miller Stockman Catalog and Retail stores. Liz started at Abacus in 1995 as a Production Manager and has worked in roles within product management, client services, and strategy and analytics over her 20+ year tenure at Epsilon. In Liz’s current role, she leads the Abacus product team to deliver product and solutions that continues to marketers success in any channel.