Google Analytics is a catch-all tool, tracking many metrics “out of the box.” But, it has a tremendous amount of power to be customized for your business, including tracking events, custom metrics, calculations, and other important metrics across your website. Join us for a 1-hour workshop to learn more about how using custom data can help give you insight you may not have known was possible.
You’ll learn the following:
*How to set up event tracking to measure onsite behavior
*How to configure custom dimensions, calculations, and metrics that will help you better understand your audience
*How to use the Measurement Protocol when Google Analytics data needs to be tracked outside of your website