Online entertainment and mobile game apps download have skyrocketed over the past few months, with consumers increasingly moving from TV to streaming services, which has impact on high-cost subscriptions of live sports content. Major films are being released via on-demand subscription for online streaming. E-sports analytics expect the global revenue to hit US$1.1 billion in 2020, a 15.7% growth from previous year. With this online platform expecting an exponential growth, businesses should be prepared to integrate such components into their operating model to reach out to a bigger target audience and deepen the engagement. However, is the trend adoption similar between ASEAN and China? Will traditional media turn obsolete or will online streaming be an additional channel of entertainment to complement the former?