As part of the Circular Economy Action Plan, the European Commission proposed in 2020 that companies should substantiate their environmental claims using Product Environmental Footprint methods. Green claims are set to increase supply chains’ transparency and drive consumers towards more green consumption patterns. And yet, environmental footprint methods currently under discussion may leave some key product features untold to consumers - longevity, functionality, plastic pollution. Meanwhile, important questions remain open. Will the upstream data be granular, precise and accessible enough? Will the producers, particularly SMEs, have the right tool to respond to the consumer wishes?
This debate will look at what legislators, businesses and consumers expect from the upcoming legislation and how environmental footprint methods can be improved to provide complete and meaningful information to consumers.