Hosted by NEMOA
Presented by Dan Hetzer, Creative Director at Lands' End Outfitters
Sponsored by Infogroup
In a digital world, it can be difficult to find a place for print. Understanding the true purpose of print for your customer today will help you get cross-functional decision makers and other leaders on board with how to design for printed catalogs as a visual tool moving forward.
Dan will give insights on his experience navigating creative in a corporate world that can be averse to change. He will cover how to gain buy-in to push creative and visual change and how to use research, creative strategy, and testing to evolve design and printed collateral to drive consumers online.