webinar register page

Webinar banner
F4SS/Tompkins: Learn How CPGs and F&Bs Are Responding in the eCOM Journey and Creating First-Party Consumer Relationships
Many have considered large CPGs and F&Bs as laggards for Direct-to-Consumer (DTC) but that is rapidly changing and are now considered among the fastest growth categories for digital adoption. Indeed, food and beverage forecasts for online sales are expected to increase 700% in 7 years resulting in 20% of the $800B US grocery market. Furthermore, Millennials and Gen Zs are much more health conscious, digitally adept, and less brand loyal to big brands creating the rapid emergence of so called “challenger brands” for everything from baby care products to pet foods. The impact on major CPGs that control about 1/3 of total US food sales is seismic.

In response, big brands are smartly embracing new channels and strategies to leverage digital adoption. Please join F4SS and Tompkins International for this webinar as we overview the eCommerce journey from working with brands and creating first party consumer relationships.

Presented by: Jim Herman, Chief Commercial Officer and Agnes Rey-Tinat, Director, Tompkins International.

Nov 20, 2019 11:00 AM in Eastern Time (US and Canada)

Webinar logo
Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Joy Cagle.