CAMTech is excited to welcome Terri Bresenham, President & CEO for Sustainable Healthcare Solutions at GE Healthcare, and Vikram Damodaran, Chief Product Officer for Sustainable Healthcare Solutions at GE Healthcare. Their CAMTech Webinar Series is titled "What Got You Here, Won’t Get You There."
Innovation in healthcare is a multi-variate challenge. It is a well-known fact that the world’s best solutions address the right problems. In healthcare, however, addressing the right problems is just the starting point of the innovation life cycle. When trying to provide a solution where the ecosystem of stakeholders – buyers, users, beneficiaries and payers – are non-consumers, what happens to be more important than just identifying the right problem is the insight around barriers to adoption of the proposed solution. And barriers form a part of every segment in the value chain – from discovery of the problem and development of the solution right through to commercial activation, business model enablement and sustainability of customer adoption. The webinar will walk through the story of GE’s learning in the space of creating affordable healthcare solutions for the underserved population and the evolution of healthcare innovation in this space.
Terri Bresenham's role includes regional leadership of GE Healthcare's operations in India and South Asia, Africa and Southeast Asia, focusing on addressing customer needs across these regions and working with governments, clinicians, private operations and NGOs to support their complete healthcare system development; from start-up phase through to established healthcare infrastructure build out.
Vikram Damodaran leads the Affordable Healthcare Platforms business serving emerging markets, a $1.6B global business that is built on the Affordable Care portfolio of products and Global New Market Commercial Activation Initiatives.