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COVID-19 Impact on the Financial Health of Households in America (Part 5): Using Behavioral Economics to Improve Financial Health
Behavioral economics provides unique insights into consumer decision-making, helping organizations design effective solutions to improve financial health. Financial service providers are increasingly applying behavioral economics principles to improve product design and delivery. As COVID-19 continues to impact our lives, financial institutions have the opportunity to apply behavioral insights to support consumer financial health during this time. In the final webinar of this webinar series, we are joined by industry experts from Financial Health Network, Common Cents Lab at the Center for Advanced Hindsight, and WSECU to learn:

-How behavioral insights can uncover barriers to improving financial health
-How behavioral economics can help design financial health solutions
-How to influence financial behaviors and decisions with behavioral economics

Nov 10, 2020 01:00 PM in Eastern Time (US and Canada)

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Speakers

Jennifer Statham
Senior Vice President, Chief Marketing & Analytics Officer @WSECU
Jamie Foehl
Senior Behavioral Researcher @Common Cents Lab at the Center for Advanced Hindsight
Heidi Johnson
Director, Behavioral Economics @Financial Health Network