Since the pandemic moved our event cheese, industry experts have been quick to proclaim that meetings are forever changed and hybrid is here to stay. If only it was that easy!
Event organizers are quickly realizing that hybrid isn’t cheap and it requires a lot more work. While hybrid can improve reach, it does not necessarily serve your top customers.
The National Rural Electric Cooperative Association has hosted nine live events since August, of varying sizes. Presenters Tracey Steiner, NRECA's senior vice president for education, training and events, and Velvet Chainsaw Consulting’s managing director, Dave Lutz, will share learnings, pros, cons and alternatives that associations are exploring for their 2022 event portfolio.
By attending, you will hear about the following learning objectives:
1) Explore decision making criteria for determining whether or not to offer hybrid.
2) Discuss five lesser known truths about hybrid meetings.
3) Consider strategies for differentiating your hybrid or digital offering.