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Psychology Insights Trends Driving Growth in 2020
Join Intermark for an introduction to what psychology-driven marketing is, how it shapes your brand success, and explore key trends that will change how your customers perceive and engage with your brand.

Learn about key trends like dark social, tribal marketing, personalization, authenticity, and more.

Mar 4, 2020 10:00 AM in Central Time (US and Canada)

Intermark Group is a psychology-driven marketing agency that leverages applied psychology, group imagination and data liberation to shape brand success.
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Speakers

Jake McKenzie
CEO @Intermark Group
Jake is the CEO of Intermark Group. His background is in psychology, which gives him an unparalleled view of changing consumer beliefs and behavior. He is considered a national expert on psychology-driven marketing and is highly sought after for presentations on these topics. Jake has helped shape successful brands such as Toyota, Krispy Kreme, Progressive Insurance, and hundreds of other flourishing companies around the country. He is an avid reader and outdoors enthusiast, in addition to being a father of four.
David Bridwell
People Scientist @Intermark Group
David is a people scientist who strives to understand how people are influenced and how they make decisions. He received his bachelor’s degree in neuroscience and his doctorate in cognitive neuroscience, where he examined how large scale structures of the brain interact to process the environment. At Intermark, he is responsible for developing content and psychologically-based insights regarding the way individuals are influenced by media. He’s interested in understanding human behavior where it really matters: how we choose to spend our money and how we choose to spend our time.