Bridging the Gap: Unifying Sales and Marketing through Data Analysis and Technology
Sales and Marketing departments have long been seen as competing forces. This viewpoint has existed for decades and organizations that have this divide among departments will soon fall behind more agile and data-driven organizations. Join us on Wednesday, May 22 at 1pm ET as the best-selling Author of The Modern Seller, Amy Franko, sits down with Bill Balderaz to discuss ‘bridging the gap’ between sales and marketing through data analysis and technology. Tune in live as these two nationally recognized marketing and sales experts dive deep into eliminating the data silos between revenue generating departments, achieving strategic alignment from the executive level down, and the rise of sales enablement.

May 22, 2019 1:00 PM in Eastern Time (US and Canada)

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Speakers

Bill Balderaz
Founder & Principal @Futurety
Bill Balderaz is the president and founder of Futurety, a data-driven marketing consulting firm. Previously, Bill was founder and president of Webbed Marketing, which went from a one-man consultancy to one of the fastest growing interactive marketing agencies in the Midwest. Bill is deeply rooted in the Columbus Startup scene and actively invests, mentors, and advises startups around the city.
Amy Franko
Founder & President @Impact Instruction Group
Amy Franko is a strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, sales strategist, and author specializing in B2B sales and sales leadership development. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world’s most recognizable brands. Amy’s book, The Modern Seller, is an Amazon best seller and was also named a 2018 top sales book by Top Sales World. Learn more and download a free chapter at www.amyfranko.com