Any thoughtful wayfinding program considers the needs and expectations of their audience. But campuses face the unique challenge of wayfinding and signage for disparate audiences: those who traverse the grounds on a daily basis and those who are visiting for the first time. There’s no one-size-fits-all solution, but there are some common themes to consider that help schools, colleges and universities balance the needs of their various audiences, while delivering an on-brand experience.
• What should you expect out of your wayfinding program?
• What are the top considerations for a sign system?
• What are the most common challenges?
• How do wayfinding and signage align with and support
other planning and architectural efforts?