Fear, job loss, and limited availability of toilet paper. None of these things would indicate a robust sales environment for a home builder, yet opportunities remain. With prospective buyer traffic down almost universally, you should absolutely be scaling back your advertising investments, but cutting across the board is reckless and could lead to long term challenges. This webinar will share insights learned in previous shocks to the market, and how those principles, along with the latest digital and virtual marketing tools, can be applied to our current challenges. You’ll get a step-by-step playbook for which efforts to turn down, and when, as well as how to reverse the process once we reach the other side.
- Gain a step-by-step marketing playbook to navigate a challenging market.
- Identify what to cut and what to preserve when tough decisions need to be made.
- Discover how to grow market share and benefit more during the recovery.
- Explore why a virtual sales world means great marketing is more valuable than ever.
Brought to you in partnership with the NAHB. Contact information will be shared with Do You Convert and NAHB. Unsubscribe options will be available.