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Message preview	Hi there, You are invited to a Zoom webinar. When: Feb 27, 2021 08:30 AM Eastern Time (US and Canada) Topic: World IA Day 2021 Register in advance for this webinar: https://zoom.us/webinar/register/WN_c69kxsDWQB6em4TH23R8RQ After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Marc Majers and Tony Turner (Lead User Experience Researchers @Progressive Insurance) Marc is an author and lead user experience researcher at Progressive Insurance. In addition to holding a master's degree in Information Architecture & Knowledge Management with an emphasis in User Experience Design, he is a certified usability analyst through Human Factors International and UX Certified from Nielsen Norman Group. His skills range from user research, interaction design, digital strategy, conversion rate optimization (CRO), and usability testing. He is a board member of UXPA Cleveland and Better World Day. More information can be found at http://marcm.com Tony is a lead user experience researcher at Progressive Insurance. In addition to holding a degree in cognitive science, he is a certified user experience analyst and certified usability analyst through Human Factors International. Tony focuses on the full range of qualitative research methods such as usability testing, observations, and surveys. More information can be found at http://tony-turner.com Shari Thurow (Founder and SEO Director @Omni Marketing Interactive) Shari has optimized, architected, and designed web interfaces since 1995 and is outsourced to many firms worldwide. She currently serves on Editorial Advisory Board of the ASLIB Journal of Information Management (AJIM) and is a co-founder of the Information Architecture Gateway. She also served on the Board of Directors of the User Experience Professionals Association (UXPA). She is the author of Search Engine Visibility (searchenginesbook.com), which has been translated into 6 languages. Her book When Search Meets Web Usability (searchmeetsusability.com) shows how to bridge the gap between a search-engine query and your website. Her doctoral work is in Information Sciences with a specialty in Human/Computer Interfaces, specifically search-friendly user interfaces (UIs). Michael Cale and Emily Martins (User Experience Designers @Hyland Software) Michael is a User Experience Designer at Hyland Software and a graduate of Kent State University’s User Experience master’s program. Prior to joining Hyland, he worked for 12 years in a variety of roles in the insurance industry where he gained an appreciation for the impact enterprise software can have on the daily well-being of employees. When he’s not problem-solving for end users, he is an avid runner, hiker, and builder of forts for his kids. Emily joined Hyland full time in 2020 after having interned since 2018 while completing her Master's in UX. Prior to obtaining her Master's, Emily studied psychology and studio art. Her background provided her with both analytical and creative skills that she leverages in her work as a UX designer. Emily's other interests include rock climbing, playing various musical instruments, and calligraphy. She is endlessly curious and is constantly looking for new things to learn!

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