In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world.
Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew!
In this webinar, you’ll learn how to determine where to focus your social media efforts in 2020, and how to really measure success and ROI (return on investment) on social media for your nonprofit.
What you will learn:
How to measure success and document results.
How to collect, analyze, and use the data to improve.
My big problem with the majority of social media measurement tools and spreadsheets (and how not to fall into this trap).
Three qualitative ways to determine nonprofit marketing success, in addition to numbers and data.