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Chatbots for Organizing, Unions and Electoral Campaigns: An overview
Organizing groups are starting to use Messenger and voice and SMS-based chatbots to dramatically improve their list-building, supporter activation, fundraising and get-out-the vote efforts.

In this free webinar we'll see how chatbots work, hear how groups are using them and what results they're getting, discuss time needed for set up and maintenance and take a quick tour around how to set one up.

Movimiento Cosecha is using Messenger chatbots to activate and absorb people into organizing, with extraordinary levels of engagement. PushBlack used a chatbot to drive tens of millions of get-out-the-vote messages during the 2018 elections. The Sierra Club reduced their costs per acquisition by 41% and increased their donations per subscriber by more than 500% through a chatbot.

1.3 billion people use Messenger every month. (It’s the third most popular app after Facebook and Youtube.) Open rates are up to 88% and click through rates up to 56% on large-scale broadcast messages. Organizing groups are reporting action and donation rates 500% higher than email. Meanwhile platform cost is comparable to email. This is a big new way to reach people and drive action, and with 300,000 chatbots out there already, it’s time organizing groups checked it out.

Many groups are using peer-2-peer texting, but one challenge is to engage and activate without having to rely completely on volunteers, and to build targeted phone lists to text to. SMS-based chatbots can help. Case studies will include chatbots to arrange rides to the polls, find the nearest clinic, learn what benefits (food stamps, childcare etc) you might be eligible for, and to organize gig workers.

Who this session is for: People interested in more effective ways to do organizing, fundraising, advocacy, education, behavior change, and GOTV at scale.

Apr 18, 2019 1:00 PM in Eastern Time (US and Canada)

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