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Advance Your Ethnography to Better Connect + Empower Patients - Oct 24
In the past 2-3 years cancer treatments have expanded dramatically, making it increasingly difficult for patients to navigate. To help you breakthrough and connect, you need to understand patients as people - their emotions, voices, and language as well as medical and treatment needs. And in this ever-changing and mobile-obsessed world, your approach needs to change, too.
In our NEW ethnographic study of patients with metastatic breast cancer, you'll learn how to:
• Use engaging techniques to uncover their needs - emotional, physical and medical
• Integrate interactive exercises to hear their voices and better speak their language
• Journey with them via mobile devices with personal photos & videos revealing challenges
• Deep dive on personal challenges with HCPs and support systems
• Examine how and where patients access information and discover opportunities to improve health literacy

Oct 24, 2018 1:00 PM in Eastern Time (US and Canada)

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