While it may not be business as usual yet, stores are adapting to ensure they can continue to meet their customers’ needs, getting books into their hands in new ways. Effective customer email marketing has never been so important. To make this easier, more and more stores are taking advantage of free access to Edelweiss360, an email marketing platform that allows stores to create custom, targeted campaigns that promote titles or events in just minutes. Targeted campaigns are generating an impressive average of 38 sales per 100 customers emailed, allowing stores to continue successfully handselling to their customers in new ways. The new Collaborative Consumer Marketing program allows stores to benefit from optional publisher marketing dollars as well. Join us to learn more about the kinds of campaigns that stores are creating to generate sales and stay connected with their loyal customers.