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Using Account Based Marketing Strategies to Accelerate Key Account Revenue Production
Account Based Marketing is an increasingly popular strategy that concentrates integrated marketing and sales enablement resources on a clearly defined set of key account targets that hold the greatest promise for growth. This webinar will touch on key strategic best practice principles to leverage ABM to bring personalized thought leadership/lead generation messaging to influencers and decision makers within a set of targeted accounts.

The webinar will address the following topics:
Account Based Marketing defined – What is It…and is Not
Defining Your Audience – and Building a Target Executive Database
Selecting Target Accounts with the Greatest Potential for Growth
Developing Personalized Content
Best Practice Targeted Digital Content Delivery Strategies
Political Mapping - Targeting Influencers and Decision Makers
Building an ABM Technology Stack
Measuring Success – Developing ABM Key Performance Indicators (KPIs)
Common ABM Pitfalls…and How to Avoid Making Them

Learn more about MSI: http://bit.ly/2OzkwKo

Dec 4, 2019 01:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: MSI.