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Masterclass Webinar - It's Never Too Late to be Active
Delivered by Claudette Rhiney, Health Improvement Coordinator for Lifestyle within Hertfordshire Public Health, this webinar will be looking ahead to the It’s Never too Late to be Active campaign which launches in May 2022.

The campaign aims to encourage and support inactive older adults, aged 55+, to become more physically active, in line with national physical activity guidelines. In particular the campaign will target individuals within this demographic having experienced significant physical deconditioning effects of COVID-19 as well as the associated lockdowns and restrictions.

It is a social media physical activity campaign, underpinned by physiological and behaviour change principles and this webinar will delve deeper into the rationale for its development, the insights informing it and behaviour change techniques that it will utilise.

Apr 14, 2022 10:00 AM in London

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