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Embedding Insight into the heart of a business
Bells of Lazonby launched their first Free From Cake brand Bells & Whistles into supermarkets in 2019. Hear Kath Rhodes share how Qual Street helped embed insight into Bells' business, inspiring the food and marketing brief for the new brand and winning the MRS ICG Award in the process. This is a re-run of a presentation given at AURA's January seminar.

Mar 31, 2020 12:30 PM in London

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