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SIETAR Europa Webinar 2019 N°2 - M. Rajan & L. Chaudhry
Spotlight on India

This webinar focuses on the use of cartoon-based games to understand Indian cultural values, beliefs and traditions. Home to one-fifth of the world’s people, an astounding diversity of religions, languages and cultures, India remains a country of incomparable fascination. The Indian economy is on the rise with an explosion of consumerism in India’s booming cities and is now the sixth largest in the world. India is predicted along with China to dominate the global economy in the next few decades. This webinar will showcase cartoons that illustrate real-world examples of Indian social values and behaviour and how this impacts business. The presenters will discuss both the traditional values of India and the shifting social dynamics in contemporary India.
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