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Teatime with Janine Barchas
During this online event, Janine will present a new talk entitled Mismarketing Jane Austen to Lure Teen Readers.  Here a brief description of what to expect…
Starting in the 1880s, the cover art and marketing tactics chosen to package inexpensive reprints of Jane Austen’s novels for teen readers have committed all manner of fashion errors and misrepresentations—from tepid to tacky and from wrong to worse.  Extending the argument made in The Lost Books of Jane Austen about the impact of cheap reprints upon Austen’s global reputation, Professor Janine Barchas takes on more than a century of Austen editions aimed at teens.  Her richly illustrated talk will reveal how mainstream publishers have shapeshifted Austen in accordance with changing views of what might appeal to a young-adult audience.  Prepare to feel amused and irate in equal measure.

Afterwards, we will have an interactive Q&A session with Janine, which will conclude with one lucky attendee winning a signed copy of her latest book, The Lost Books of Jane Austen.

Aug 1, 2020 03:00 PM in Eastern Time (US and Canada)

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