Many common practices today are actually not best practices, as revealed in our Journey to Marketing Operations Maturity study. In fact numerous studies show that the typical approaches of the past decade must be shifted to achieve intended growth in the 2020s. This interactive live webinar highlights what’s needed now.
4:30-5 p.m. US Pacific = 7:30-8 p.m. US Eastern
> 9th March: The Automator & The Quantifier
Sign-up for other topics in this series: see links at https://clearaction.com/event/unpracticed-mo/
> 16th March: The Modeler & The Optimizer
> 23rd March: The Chaos Minimizer & The Social Butterfly
> 30th March: The Customer Conscience & The Connector
This session focuses on 2 essential marketing department personas:
> The Automator: select/deploy software to guide prospects and customers toward purchases and engagement
> The Quantifier: develop and monitor key performance indicators and dashboards for what’s working best, who gets credit, etc.
Get inspired to rise above the norms via lesser-known best practices vs. common practices, applied to these scenarios. This session will not be recorded. No recording permitted. ClearAction’s Chief Customer Officer, Lynn Hunsaker, will present this live webinar with audience participation opportunities. Lynn is an AMA Certified Professional Marketer, SVAMA Past President, former Marketing Instructor at UC Berkeley Extension and San Jose State University, and former Marketing Director at Applied Materials.
Unpracticed Best Practices are described in detail in ClearAction’s blog: Marketing Operations Value: 10 Essentials (https://clearaction.com/marketing-operations-value) and in the related UC Santa Cruz — Silicon Valley Extension course taught by Lynn Hunsaker (https://tinyurl.com/21s-uc-mo) -- starting April 6th.
Unlearn common-practice myths and discover true high-growth better-practices.