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The Acceleration of Purpose
Over the last decade, Corporate Social Responsibility (CRS) has rapidly evolved. No longer something that happens within a silo in a corporate Foundation or community relations team, companies are now looking to their Corporate Social Responsibility or Social Impact professionals for strategies that holistically enhance corporate value, customer relationships and brand reputation. And they are looking for sophisticated nonprofit partners to help them achieve impact and meet their goals.

The companies that are winning are the ones that have taken a hard look at what issues they have been addressing and why, and upon refinement, integrating those issues into relationship marketing, targeted communications, employee satisfaction tactics and public relations efforts. This one-hour session for cause partnerships professionals of all levels taught by Catalist’s Maureen Carlson and featuring direct insights from Planet Fitness's Dineen Boyle provides a look at the public-private partnerships landscape, including Catalist’s newly-released 2019 Acceleration of Purpose Report, summarizing the most pressing marketplace trends and insights for the year ahead. This webinar will cover topics including:

• Review of the most significant 2019 leading marketplace trends, helping you cut through the clutter and guide your priorities for the coming year
• CSR executive insights, including access to tips from leaders at Planet Fitness, Mondelez, QVC, The Honest Company and more
• Innovative industry examples reflecting the identified trends
• Maureen’s actionable insights and guide for both brands and nonprofits on the steps to take now to ensure your company or partnership does not fall behind

An industry favorite, this annual webinar is essential for companies and nonprofits seeking opportunities to innovate and refresh their social impact within a constantly-evolving landscape.

Feb 27, 2019 2:00 PM in Central Time (US and Canada)

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Speakers

Maureen Carlson
President @Catalist
With two decades of corporate social responsibility (CSR), nonprofit executive management and agency leadership experience, Maureen Carlson is a veteran in the corporate partnership and social good space. For more than a decade, Maureen has been a sought after thought leader in the Corporate Partnership, Sponsorship Sales and Corporate Social Responsibility space. Prior to launching Catalist, Maureen was the President of a social good agency, Good Scout, where she created best practices corporate/cause partnerships that have ignited more than $150 million in incremental fundraising and billions of branding impressions for her clients. Maureen is a nationally recognized speaker on the topic of corporate/cause partnerships and Corporate Social Responsibility, peer-to-peer strategies, successful selling and more. Her work has been seen in Forbes, The Nonprofit Times and Huffington Post and in the book, Nonprofit Selling 101.