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News Masterclass Session 10: Podcasts For Journalists
After the rise of video content, audio formats are recently catching up with it increasingly. Podcasts and audio offerings are finding more and more users and not only publishers are producing podcasts, but other companies have also discovered the channel for their communication. Richard Gutjahr shares insights on how to properly develop and prepare a podcast. Khesrau Behroz then shares his experience with inventing new(s) audio formats, and the session will be rounded off by Paula Thurm with some key success factors to commercialize audio formats.
This session will be held in English

Paula Thurm, Founder
Paula Thurm is the founder of the Podcast Marketing Club, the podcast marketer for business podcasts in German-speaking countries. PMC will soon also be part of Digital Kompakt, Germany's largest label for business and digital podcasts.

Richard Gutjahr, Freelance Journalist and Podcaster
Richard is a graduate of the German School of Journalism in Munich. He studied politics and communication science at Munich's Ludwig Maximilian University. After having worked for Süddeutsche Zeitung, CNN, BR and WDR, Gutjahr is currently a freelancer for ARD and a columnist for various newspapers and trade journals. Gutjahr has received various national and international awards for his reportages and online projects.

Khesrau Behroz , Co-Founder and Managing Director 'Undone'
Khesrau Behroz, born in Kabul (Afghanistan), is a journalist and author. He develops and produces journalistic formats as co-founder and managing director of the new Berlin-based production company Undone. He hosts and produces the "Noise" podcast (Undone & Studio Bummens) and has written, hosted and produced "Cui Bono: WTF happened to Ken Jebsen?"
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