SWGLA, "Bringing Meat to Market," Business Training Series: Communications Strategy and Marketing Plan: Building a Brand
Description: This webinar course will help ground your marketing efforts in foundational communications thinking and teach the importance of crafting a marketing plan. We will introduce techniques that are relevant to all business types at every stage of development. Our approach is grounded in thoughtful strategic planning so that money spent on promotion is always reflective of your overall core values and business identity.
Trainings include templates that will be reviewed but are to assist in the solo crafting of planning documents that act as road maps for your brand development and future marketing initiatives.
> An introduction to Communications Strategy: understanding your market context, target audiences, and competitive advantage — your individual value proposition
> Brand identity and value proposition development as expressions of your core values
> Crafting a Marketing Plan
> Marketing tactics and general good practices including: developing your voice through storytelling; product differentiation; collective branding; customer service; time management
> Collaboration & community spirit: competitors as colleagues
> Specifics of marketing initiatives for grassfed businesses including: direct to consumer marketing; special events; email and contacts management; advertising; and more
Educators: Olivia Tincani (Olivia Tincani & Co.) www.oliviatincaniandco.com