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Telling the Story of Place: Branding for Public Spaces
Branding is about so much more than just a logo. Especially when it comes to public spaces, a brand is also about the experiences we offer, the stories we tell, and the details we sweat over.

To celebrate the launch of Project for Public Spaces new brand, this panel brings together Laura Stein, an expert brand strategist from Bruce Mau Design with Peter Mullan (Waterloo Greenway - Austin, TX) and Wilma Sothern (Woodruff Park - Atlanta, GA), two leaders from place management organizations that recently went through their own branding or rebranding processes.

Join us for a discussion about why branding matters for public spaces, how to invite your community into a branding process before and after launch, and what it takes to bring a great public space brand to life—even on a budget.

Dec 10, 2020 12:00 PM in Eastern Time (US and Canada)

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