Everybody is in sales. If the word “sales” makes you feel uneasy, it most likely means you’ve encountered a bad salesperson. Good sales is about storytelling. Storytelling is a term that has emerged in marketing and sales as a means of leading the buyer down a path toward the realization that your solution or product is something the buyer needs. Telling a story rather than the typical sales pitch can mean the difference between sales success, and “do nothing” failure.
In this session, entrepreneurs Carson Conant and Tom Pisello will illustrate the power of storytelling and its ability to convince your buyer to say YES, while not being too “salesy”. Whether an entrepreneur in the process of raising capital, an executive looking to make an impact at your organization, a seller on the mission to outshine your competition, or anyone interested in learning how to effectively communicate your value, you will find Conant and Pisello’s passion and experience with storytelling valuable.
In this session, you will learn:
• Why “selling” doesn’t have to be a bad word.
• How storytelling is powerful to convey your message and convince the other party to say YES!
• The Neuroscience data that indicates how effective storytelling actually causes a change in the audience’s brain, and the storyteller and listeners brains actually synchronize – termed brain coupling.
• An effective storytelling framework to apply in any situation when you need to persuade the audience or an individual to take action.