The elements of successful marketing have changed dramatically since the coronavirus impacted the U.S., which leads to – if looked at through a positive lens – amazing opportunities to connect and compete. Our industry, according to many statistics, outperforms all other media, but with that said, how do we take our medium beyond its traditional use – how do we elevate, target and get better results, not only for ourselves, but for our clients? This session will get you thinking differently about what you do, and applying the lessons learned will lead to bigger sales and higher profitability. You'll leave knowing how to:
• Understand the ways industry changes are affecting business growth
• Harness the power of creative marketing
• Take traditional industry tools and elevate them to the next level
• Creatively engage your clients
• Deliver higher impact with creative marketing that gets remembered.