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Direct Marketing During COVID: Stand Out & Stay Top of Mind
The elements of successful marketing have changed dramatically since the coronavirus impacted the U.S., which leads to – if looked at through a positive lens – amazing opportunities to connect and compete. Our industry, according to many statistics, outperforms all other media, but with that said, how do we take our medium beyond its traditional use – how do we elevate, target and get better results, not only for ourselves, but for our clients? This session will get you thinking differently about what you do, and applying the lessons learned will lead to bigger sales and higher profitability. You'll leave knowing how to:

• Understand the ways industry changes are affecting business growth
• Harness the power of creative marketing
• Take traditional industry tools and elevate them to the next level
• Creatively engage your clients
• Deliver higher impact with creative marketing that gets remembered.

Oct 15, 2020 02:00 PM in Eastern Time (US and Canada)

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Cliff Quicksell, Jr.
@Cliff Quicksell & Associates & iPROMOTEu
Cliff Quicksell, Jr., MASI, is the president and CEO of Cliff Quicksell & Associates and serves as the exclusive sales and marketing consultant and acting director of marketing for iPROMOTEu, Inc. During his 35+ years in the industry, his passion for education and training has been exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland, and he currently serves on the board and is the chair for the Awards Committee. The author of thousands of articles and recipient of numerous awards, Cliff speaks, trains and consults internationally to associations and national business groups on more effective ways to market themselves and their products and services, as well as how to motivate their personnel.