Frontline Fundraising & Events Go Virtual: A Look at New Donor Engagement Techniques

The global pandemic has radically changed the way we connect with our donors and stakeholders, and it is expected that the changes in how we work and gather may last well past 2020. Even as restrictions are removed or adjusted, there will continue to be changes in how we meet and engage with donors and stakeholders. Your staff and donors have already shown they can be remarkably flexible in moving conversations and events to a virtual platform. We can re-imagine new ways of engaging with our donors to meet our goals and continue to fund our missions. Join us as we welcome Melanie Harmon, vice president for advancement at Manchester University, to share best practices on how to engage, cultivate, and steward donors in this new environment and discuss innovative ways to conduct successful donor events during a pandemic.

• What do frontline fundraising and events look like moving forward and what can we learn from the past few months to help us as we build our plans for the future?

• How do we continue to build on our current relationships and begin to engage new donors with our organizations in a socially distanced world?

• What does the moves management process look like with an emphasis on virtual interactions?

• How can we transition our existing and new events to be most effective in this environment and support the critical work that we do?