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2021 Insights from Women Leaders with Betsy Lane
We would like to invite you to join us for the Insights from Women Leaders event with Betsy Lane, Senior Director and Chief Marketing & Communications Officer, ISPOR — The Professional Society for Health Economics and Outcomes Research.

The Series highlights the journeys and contributions of various women leaders, who will share their insights on a range of topics impacting healthcare, our communities, and their role in shaping the future.

Apr 16, 2021 11:00 AM in Central Time (US and Canada)

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Betsy Lane
Senior Director and Chief Marketing & Communications Officer @ISPOR — The Professional Society for Health Economics and Outcomes Research
Betsy Lane is senior director and chief marketing and communications officer of ISPOR—The Professional Society for Health Economics and Outcomes Research. She has more than 30 years of leadership experience in healthcare. Betsy built ISPOR’s marketing and communications department and led the Society’s rebranding campaign and website redesign that was launched in 2018. Previously, Betsy was senior vice president of marketing and communications for Publicis Touchpoint Solutions (then a division of Publicis Healthcare). Prior to Touchpoint, Betsy worked for several medical communications agencies and led teams that launched a number of new specialty products in the oncology, radiology, endocrinology, dermatology, and CNS markets. She began her career as a pharmaceutical sales representative. Working for Johnson and Johnson’s Ortho/McNeil Pharmaceuticals, she advanced to divisional manager and product manager roles before moving into medical communications.
Dr. Rola Kaakeh
Chief Executive Officer @Salus Vitae Group
Dr. Rola Kaakeh is the CEO of Salus Vitae Group. She is a fellowship-trained, licensed pharmacist with over thirteen years of experience in various settings. She teaches at Northwestern University Feinberg School of Medicine and is also affiliate faculty at the Northwestern University Institute for Global Health and Institute for Public Health and Medicine. She advises organizations globally on health system development, and has engaged with various institutions within the public and private sectors, non-governmental agencies, universities, startups, and professional associations. She has received a number of awards and is actively engaged with the community and the profession. Dr. Kaakeh started university at the age of 10 as a gifted child, holds a Doctorate in Pharmacy with a minor in Organizational Leadership from Purdue University, and completed a Post-Doctoral Fellowship in Pharmaceutical Outcomes and Health Services Research from the University of Michigan.