Countless hours are lost to slow, clunky systems, inadequate technical infrastructure, poor data quality and a lack of management and reporting functionality. Navigating legacy systems in technical silos that don’t talk to each other is an enormous drain on marketing and sales resources. Integration and consolidation of data is one of the most effective ways to tackle these issues. But what are the problems you have to work through and what results can you hope to achieve?
Join us on Wednesday 5th February for a free webinar that will confront the reality of customer data for academic publishers today. The speakers – Jo Greig of Bristol University Press and Andrew Crenshaw of Macmillan Learning – will talk through their own journey to maximising their customer data. They will reflect on where they started, the challenges they face with their customer data and how they tackled them.
They will share the technical, workflow and process solutions they have put in place that have transformed what their sales and marketing teams do on a day to day basis. They will talk about the insights they have gained, the opportunities they are uncovering and the efficiencies they have seen since starting this journey – and how you can do the same.