International Social Marketing Association Webinar
Finding Momentos: How Design Thinking Led to Better “Sex Talks” for Hispanic Parents and Their Teens

Research shows that parental influence makes a real difference in helping teens make good decisions. Hispanics and Latinx teens have the highest childbearing rate in the United States, yet cultural norms prevent many parents from openly discussing sexuality and pregnancy prevention with their children—in part because they received little or no sexual health education themselves. Although parents understand the importance of having these conversations, they often struggle to provide their children with practical sexual health and pregnancy prevention information.

Momentos (or “Moments”) is a text message program designed specifically for Spanish-speaking parents that provides practical guidance for communicating with their children about sexual health. This presentation will review the design thinking process—a user-centered approach to innovative problem solving—that led to Momentos, and results from the pilot program demonstrating behavior change, including 91 percent of survey respondents using content to initiate conversations with their teens.

Jun 27, 2019 01:00 PM in Eastern Time (US and Canada)

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