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How to Talk about Legacy Giving Without Seeming Creepy
How challenging is it to live under the yoke of having to raise your entire budget – every single year – starting from scratch? Time to do something about it! Legacy giving programs often never get off the ground because people think talking about death is creepy. Yet right now people are questioning the meaning of life, and their own mortality, in a way that’s unprecedented. People are wondering: What will their legacy be? Just possibly they may wish part of their legacy to be supporting the causes they cared about during their lifetime. It’s not going to happen though, unless you begin the conversation.

Session take-aways:

- How to persuade ‘powers that be’ you should actively promote legacy giving, even
(especially) now.
- Why legacy giving is not just for rich people.
- How to uncomplicate legacy giving – for you and your donors.
- How to measure success.
- Simple legacy giving strategies any nonprofit can adopt right away.

This webinar will be recorded for future viewing. If you can't make it, go ahead and register anyway. You'll receive the recording a little later.


Aug 12, 2021 04:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Steven Shattuck.