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Not All Projects Are Created Equal
The CEO has made it clear: No project will be approved that falls below the target gross profit. That often means that only one type of project will pass muster.

The mix of products and services will have to be perfectly balanced to offset the high margin and low margin variables to be ideal. However, that is not the same as guaranteeing that you will be profitable.

More often than not, this is the path to slow growth or poor profitability - or both!

Margin percentages, margin dollars, gross profit percentages, and gross profit dollars are FOUR different things. Each has its proper use.

Improperly applied, any one of these metrics can damage your otherwise heroic efforts to grow and make money.

In this webinar, Tom Stimson will explain Gross Profit and Margins in ways that will completely change how you value your next project, next customer, and perhaps all future business.

If you are the Owner, CEO, CFO, or fall anywhere in the Sales Management of your business, don't miss this webinar.

Feb 19, 2020 01:00 PM in Central Time (US and Canada)

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