• The Marketplace: identifying the need, differentiating our product, etc.
• Understanding our competitive edge
• Color Theory & Blending: discussing how to neutralize unwanted tones, match
undertone and create product
• Overview of our custom blend system and what you’ll need to get started
• Art of Communication: practice client consultation using surveys, asking open-
ended questions, etc.
• HANDS ON MIXING for everyone
• Leveraging Tools: market yourself with promo pieces and capitalize on exclusivity
with ongoing support
• Action Plan: understanding profit margin and committing to mastering the art of blending, and servicing clients