We have to look to the future to keep food flowing. The lead times for every item are different and we need to look to the future to ensure we are producing the right amounts. There are many factors impacting sales. We see more consumers shopping online for food, consumer confidence is down, the basket is changing and many other attributes are going to impact the sales forecast you need to build. We will explore what is happening and give you a framework to predict your sales.
Peter Chapman understands the food industry and he works hard to figure out where it is going. Peter’s experience includes both sides of the desk. Prior to working with suppliers and launching SKUFood, Peter worked for 19 years with Canada's largest food retailer, Loblaw. He is committed to using this experience to help producers and processors understand retailers and consumers. Peter is the author of A la cart; a supplier’s guide to retailers’ priorities and has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean's magazine and Canada AM.