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PR & Social Media Trends for 2021
Join us for our end of the year Marketing and Social Media Trends for 2021 webinar. We pulled together some of the top PR and Marketing experts including Cara Caulkins, founder and president of Cara Caulkins Communications, social media experts and co-founders of Umai Marketing, Allison Smith and Karin Samuelson, and branding expert, Ken Beasley, from Aid&Abeit. They’ll be covering everything from 2021 trends, things to consider while marketing during quarantine, what has and what hasn’t worked this past year and what to look forward to in the new year. Each expert will be hosting breakout sessions for a more in-depth sessions after a brief presentation for smaller group work and Q&A.

Dec 9, 2020 12:00 PM in Central Time (US and Canada)

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Cara Caulkins
Founder and President @Cara Caulkins Communications
Cara Caulkins is the founder and president of Cara Caulkins Communications, a boutique PR firm based in Austin, TX specializing in media relations, events and marketing communications for consumer lifestyle brands and businesses. With over 12 years of experience working for award-winning global PR agencies, national consumer brands and for her own clients, Cara brings a wealth of knowledge to any marketing communications strategy and campaign execution. In Fall 2016, Austin Way Magazine, named Cara on "The List" -a who's who of prominent Austin-based community leaders, business executives, athletes and celebrities. Cara and her team have produced and executed public relations campaigns and events for notable clients including Bumble, Kendra Scott, Away, CLEAN Cause, Teen Vogue and more.
Alison Smith and Karin Samelson
Co-Founders @UMAI Marketing
Karin and Alison are the cofounders of UMAI Marketing - a boutique, Austin-based agency for consumer goods brands. UMAI believes each brand is different and that there is no such thing as a “cookie cutter” approach to marketing. The Japanese word UMAI means skilled and delicious, and it embodies their mission to create social marketing that’s irresistibly inspiring.
Ken Beasley
Managing Director @Aid & Abet
Ken serves as Aid&Abet’s Managing Director and oversees all areas of Marketing & Business Strategy and spearheads our Austin operations. In addition to Aid&Abet, Ken handles strategic business growth for parent agency Push10, and previously led marketing efforts for New York-based AREA 17. Ken’s years of experience has served well to guide engagements with clients like Love Beets, Campbell’s Soup and Genji Sushi. With roughly 15 years experience in branding and creative services, Ken believes that transparent communication, goal-driven strategy, and adaptability are vital to the success of any project.