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Twitter: What's Now, What's Next: Twitter insights into consumer behaviour today and tomorrow

00:55:00

Nov 19, 2020 11:45 AM

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Speakers

Laura Pearce
Head of Marketing @Twitter Canada
Laura Pearce is a strategic and innovative marketer with 18+ years of experience in digital and multi-platform brand, product and performance marketing. She is currently the head of Marketing for Twitter in Canada where she specializes in real-time, content and conversation-based marketing, helping consumers and advertisers get the most out of Twitter. According to her Twitter bio, she is: a career marketer & avid Tweeter, who loves; books, tv, skiing, running, and tennis; a world class shopper & mom.
Michelle Pinchev
Founder & Lead Strategist @Pinch Social
Bringing a decade of experience in communications, marketing, and social media, Michelle Pinchev is a leader in the social media space. A social media strategist, consultant, and trainer, Michelle is currently the Executive Director and producer of Toronto’s Social Media Week as well as the founder of Pinch Social, a boutique social media agency. She is an award-nominated marketing professional, speaker, and writer, having participated in over a dozen industry forums. She has contributed to publications such as Marketing Mag (Strategy Online) and appeared on programs such as CBC’s Metro Morning. Noted for her expertise in social media trends, Michelle has been quoted or featured in media such as Forbes, the Globe and Mail, 24 Hours Toronto, Notable, NOW and others.