This webinar will explore why value creation sits at the core of effective, efficient and ethical Social Marketing theory and practice. Professor French will make the case that Social Marketing represents a commitment to create social and personal value through a process of respectful engagement and co-creation with citizens and stakeholders from across all sectors of civil society.
Key questions addressed in the webinar include:
• Why do we need to create value?
• What does social and personal value look like?
• How can we develop and deliver value through our Social Marketing programmes?
This webinar is jointly sponsored by the International Social Marketing Association and the European Social Marketing Association.