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Travel & Tourism Industry Webinar

00:33:00

Sep 8, 2020 12:39 PM

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Speakers

Caroline Beteta
President and CEO, Visit California @Visit California
Caroline Beteta serves as president & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She simultaneously serves as the Director of Tourism in California’s Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s $131 million global marketing program and serves as the lead spokesperson for California’s $144.9 billion travel industry. She has shepherded the growth of Visit California into a global marketing franchise delivering millions of visitors and billions of dollars of economic growth to the state every year. Caroline has served as Chair of the Board and Vice Chair of Operations for Brand USA, where she provided strategic direction for the $200 million global program. During a two-year term as National Chair of the U.S. Travel Association, she guided the successful merger of the