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Case Study: Lessons in Boosting Attendance from NAB Show Marketers
When you run the world’s largest convention on the convergence of media, entertainment and technology, you have lofty attendance goals. So, when NAB Show experienced a dip in attendance at its flagship event, the marketing team went to work designing a strategy to blend eCommerce design principles with next-generation digital marketing tactics. Join Donna Page, Vice President, Convention Marketing and Ashley Fisher, Director, Attendee Experience & Services from the National Association of Broadcasters and Heather Holst-Knudsen, Head of North America at Gleanin to learn about:
• Attendee-to-attendee referral marketing and the “halo effect"
• The art and science of managing a digital marketing stack to increase attendance
• How to use eCommerce principles to streamline the attendee experience and boost referrals

Reserve your seat today. This webinar will take place on Tuesday, October 29 at 11:00 AM ET.

Bonus: All registrants will receive a copy of the case study detailing the process NAB Show used to earn an 8% increase in attendance and 4X return on investment from social referrals.

Oct 29, 2019 11:00 AM in Eastern Time (US and Canada)

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Speakers

Heather Holst-Knudsen, MS
Head of North America @Gleanin
At Gleanin, an attendee-to-attendee referral marketing platform for event organizers, Holst-Knudsen oversees all sales and marketing activities in the US, Canada and Mexico. She has extensive experience in B2B events, media, and event-marketing technology having held senior-level leadership positions at Feathr, Frost & Sullivan, Thomas Publishing, IDG, and UBM (Miller Freeman).
Donna Page, MBA
Vice President, Convention Marketing @National Association of Broadcasters
At the premier trade association for broadcasters, Page is responsible for the overall management and execution of the NAB Show marketing campaign, which includes direct mail, advertising, international promotions, web marketing, interactive and social media, and industry-related partnerships.
Ashley Fisher, CEM
Director, Attendee Experience and Services @National Association of Broadcasters
At the leading trade association for the nation's radio and television broadcasters, Fisher is responsible for attendee engagement and experience, including registration, housing, mobile app, transportation services, onsite temporary staffing, brand ambassadors, and information centers at NAB Show and other NAB-produced shows and conferences.