When you run the world’s largest convention on the convergence of media, entertainment and technology, you have lofty attendance goals. So, when NAB Show experienced a dip in attendance at its flagship event, the marketing team went to work designing a strategy to blend eCommerce design principles with next-generation digital marketing tactics. Join Donna Page, Vice President, Convention Marketing and Ashley Fisher, Director, Attendee Experience & Services from the National Association of Broadcasters and Heather Holst-Knudsen, Head of North America at Gleanin to learn about:
• Attendee-to-attendee referral marketing and the “halo effect"
• The art and science of managing a digital marketing stack to increase attendance
• How to use eCommerce principles to streamline the attendee experience and boost referrals
Reserve your seat today. This webinar will take place on Tuesday, October 29 at 11:00 AM ET.
Bonus: All registrants will receive a copy of the case study detailing the process NAB Show used to earn an 8% increase in attendance and 4X return on investment from social referrals.