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Case Study: Lessons in Boosting Attendance from NAB Show Marketers
When you run the world’s largest convention on the convergence of media, entertainment and technology, you have lofty attendance goals. So, when NAB Show experienced a dip in attendance at its flagship event, the marketing team went to work designing a strategy to blend eCommerce design principles with next-generation digital marketing tactics. Join Donna Page, Vice President, Convention Marketing and Ashley Fisher, Director, Attendee Experience & Services from the National Association of Broadcasters and Heather Holst-Knudsen, Head of North America at Gleanin to learn about:
• Attendee-to-attendee referral marketing and the “halo effect"
• The art and science of managing a digital marketing stack to increase attendance
• How to use eCommerce principles to streamline the attendee experience and boost referrals

Reserve your seat today. This webinar will take place on Tuesday, October 29 at 11:00 AM ET.

Bonus: All registrants will receive a copy of the case study detailing the process NAB Show used to earn an 8% increase in attendance and 4X return on investment from social referrals.

Oct 29, 2019 08:00 AM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Heather Holst-Knudsen.