Join us for the third of four forums to introduce ideas from the Special Issue. This forum will feature articles addressing Health and Well-being. In the first hour, the authors will discuss the inspiration for their research, the implications of their findings for practice, and ideas for future research.
In the second hour, you will have the option to participate in an intimate discussion and networking opportunity with the authors and other scholars and practitioners interested in Health and Well-being.
- Variable Compensation and Salesperson Health (Johannes Habel, Sascha Alavi, and Kim Linsenmayer)
- Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Anti-Smoking Ads across Cigarette Brands (Yanwen Wang, Michael Lewis, and Vishal Singh)
- Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment (Nicole Robitaille, Nina Mazar, Claire I. Tsai, Avery M. Haviv, and Elizabeth Hardy)
- Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions (Andrea Weihrauch and Szu-Chi Huang)
The BMBW initiative builds community and supports the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. Please visit BMBW.org to learn more.
This initiative is supported by the Wheeler Institute for Business and Development at London Business School.