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Cutting Edge App Retention Strategies
Retention is the no.1 challenge facing app marketers and product leaders. The average app loses 77% of users in just 3 days and 90% of users within 30 days ...

However, our understanding of the drivers of in-app user churn continues to improve whilst the toolkits available for on-boarding, segmenting and managing user flows has become increasingly sophisticated.

New app lifecycle management models and platforms are leading to massive improvements in engagement metrics for the apps that are leveraging them.

In this webinar you'll learn all about the latest cutting edge approaches to app retention:

- the key user engagement benchmarks you need to know
- lifecycle management approaches
- Key engagement tools, platforms and user flows

Limited spaces available.

May 29, 2019 10:30 AM in Pacific Time (US and Canada)

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Speakers

Kara Dake
VP of Growth & Partnerships @Clevertap
Kara Dake, VP of Growth & Partnerships at CleverTap, is a specialist in mobile user engagement and retention with extensive professional experience encompassing growth marketing, strategic partnerships, business development and finance. An active supporter of the technology ecosystem and advocate for women in mobile and digital, she is a member of the Global Panels & Partnerships Committee of Women in Wireless, an organization dedicated to connecting and empowering female leaders throughout the industry. Kara began her career as a financial analyst on Wall Street and holds an MBA from NYU.
James Cooper
Director @Business of Apps
James is on a mission to connect the App Industry. James runs Soko Media which publishes the Business of Apps industry website, operates the mobile growth event App Promotion Summit and the App Growth Awards. James previously worked at The Guardian and as a strategy consultant in the TMT (Technology, Media & Telecoms) sector. He holds a degrees from the London School of Economics and Durham University.
Peggy Anne Salz
Analyst @MobileGroove
Peggy Anne Salz is the Lead Analyst and Founder of MobileGroove, providing analysis, custom research and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups. She has written 9 books about mobile, including The Everything Guide To Mobile Apps (published by F+W)